For established dental practice owners
More time being
the dentist.
Less time chasing
the business.
Know what’s happening, who owns it, and whether it’s working—without being the person who has to ask, remind, and check.
The Dental Stable is a practical operating framework that connects your people, systems, and performance.
30 minutes with Dana Russell. No pressure. Just a conversation.
Run your damn business like a damn business.
That starts with seeing how the pieces connect.A familiar practice problem?
You have a team.
Why does everything still
come back to you?
You have systems, software, and an office manager. However, the schedule still falls apart. Treatment doesn’t get scheduled. The same questions keep landing on your desk.
They may look like separate problems.
They. Are. Not.
Let’s look at what’s happening in your practice.
One question underneath it
A place to investigate
Your answers stay on this page. No email required.
The Dental Stable approach
Connect the pieces.
Give someone ownership.
Start with a real problem. Find the breakdown. Establish the standard and who owns the outcome. Then use the right tool and review what happens.
Ownership = Responsibility + Authority + Expectation + KPI + Accountability
See it in practice
“Did that patient
ever schedule?”
Here’s how the five pieces could connect around unscheduled treatment.
Illustrative example · adapted to your practice
Who owns the outcome?
One person owns the next step.
The designated treatment coordinator owns follow-up on unscheduled treatment, including documenting the patient’s next step. “Everyone helps” isn’t a substitute for a clear owner.
You know who is responsible without having to ask around.
TDS brings the thinking together with practical systems, calculators, spreadsheets, communication tools, and review structures—so you know what to use, why to use it, and how to know it’s working.
30+ years inside dentistry
I’ve seen enough to know
there may be a better way.
Let’s find it.
I’m Dana Russell. I’ve spent more than 30 years in dentistry—in clinical, front-office, and management roles, across general and specialty practices.
I’ve seen it over and over: the problem you think you have isn’t always the problem you actually have.
I created The Dental Stable to bring that experience and my operating framework together—so you can see the gaps, decide what needs to change, and establish who owns the outcome.
Experience behind the framework
What doctors have said about working with Dana
These testimonials reflect Dana’s earlier practice coaching, before The Dental Stable.
“The team is happier and the systems implemented make the day easier to work and schedule changes don’t interrupt the entire day anymore.”
“Dana has helped me achieve my goals of creating an exceptional patient experience, practice growth, and better work/life balance.”
The founding-member invitation
Build a practice that
doesn’t run on reminders.
The Dental Stable is accepting a founding group of 10 offices. Bring the real problems in your practice and put the framework to work.
- Access to TDS systems and practical tools.
- The methodology to uncover the actual problem and decide what needs to change.
- One strategy session with Dana each month for the first three months to examine your practice, identify priorities, and apply the framework.
Founding office membership
$497 / month
For owners and office managers ready to define ownership, follow through, and make thoughtful changes.
Schedule a free call (opens booking in a new tab)Let’s explore fit before you join.
TDS fits offices willing to examine how they operate and put changes into practice.
Before we talk
A few practical
questions.
We already have systems. What would TDS change?
You may already have the right tools. The question is whether your standards, authority, ownership, and review process connect them. TDS helps you investigate the breakdown before adding another system.
Can my office manager be involved?
Yes. TDS is built for practice owners, office managers, and teams. Whether you or your operations manager runs the business side, that person needs clear expectations and authority to act.
What happens on the free call?
You’ll spend 30 minutes with Dana discussing what’s happening in your practice, what keeps coming back to you, and what you want to be different. You’ll explore whether TDS makes sense and discuss the founding-member details.
Let’s talk about your practice
Leave work without taking
the whole practice home.
You do excellent clinical dentistry.
Let’s give the business side the structure to match.
Free. 30 minutes. A conversation about what you want to be different.